In 2018 the blog was created by Lori Windfeldt with the intent to INSPIRE|LIVE|GIVE... cultivating a community of recovery to inspire others to tell their stories, to live our best lives, and to give back to those in need. 

The persona of Sober Sally was a cheeky way of describing Lori's personality at that point in her journey. "Sober Sally" was often a way of making fun of the one gal not drinking during and in the party scene.

With thousands of international social media followers, she has brought others together, vowing to end the shame and stigma of mental illness and addiction, with great hope it will no longer be a barrier to anyone seeking help.

In addition to Lori's social media presence, she lends her expertise and experiences to clients as a Certified Professional Coach (CPC), Certified Professional Recovery Coach (CPRC) specializing in Addiction, and is a She RecoversĀ® designated Coach. Lori works with clients to set and attain all life and professional goals by identify blocks, challenges, and opportunities, while holding them accountable for their progress and success.

 Lori has completed an intensive training program with the Foundation for Recovery to assist and guide peers in recovery as a Peer Recovery Support Specialist in the Northern Nevada area. Designation pending final examination.